Project Overview

To support the launch of Animo GPS, a new dog activity and location tracker, we were asked to create a focused e-commerce microsite. The aim was to introduce the product, explain its benefits clearly, and make it easy for people to buy online.

Approach

We started by looking at what matters most to dog owners, focusing on things like safety, peace of mind and caring for their pet’s health. Based on this, we built a simple structure around three main themes: Speed, Reassurance and Well-being. This helped shape the content plan and made it easier to guide users through the site in a way that felt relevant to them.

Design and Content

In the planning stage, we aimed for a design that felt clear, friendly and trustworthy. We wanted the site to be easy to use and to show how the product fits into everyday life. Content was planned around real situations dog owners might face, with a calm tone and simple layout. We also gave thought to where to place videos, product information and calls to action so users could quickly find what they needed.